Professors

Thesis Title :

Bachelor Degree

     Year Grad : 1996

     Grad Class : 24

     Faculty : Martin de Tours School of Management

                    and Economics

     Degree Name : Bachelor of Business Administration

                              (Marketing)

Master Degree

    Year Grad : 1998

     Grad Class : 27

     Faculty : Graduate School of Business

     Degree Name : Master of Business Administration

Krisana Kitcharoen 

 

 Thesis Title : Service quality of administrative unit in the university : a case study of office of Graduate Schools of Assumption University

Academic Work

 

1. Literature review : service quality in educational institutions 
 

2. The importance-performance analysis of service quality in administrative departments of private universities in Thailand
 

3. Service quality in administrative departments of private universities in Thailand : strategies and recommendations
 

4. The importance-performance analysis of service quality in administrative departments of private universities in Thailand
 

5. Factors influencing on intention to use self-service parcel delivery service : an empirical case study of metropolitan and greater Bangkok area
 

6. The effect of e-word of mouth (E-WOM) on various factors influencing customers’ hotel booking intention