Bing Zhu Bachelor Degree Year Grad : 2008 Grad Class : 36 Faculty : Theodore Maria School of Arts Degree Name : Bachelor of Arts (Business English) Honor : CHINESE Magna Cum Laude Master Degree Year Grad : 2010 Grad Class : 38 Faculty : Graduate School of Business Degree Name : Master of Business Administration Thesis Title : A study on factors affecting green purchase behavior of consumers in Shanghai, China Academic Work 1. The Impact of Green Advertising on Consumer Purchase Intention of Green Products 2. The Impact of Environmental Advertisement, Health Consciousness and Personal Norm on Organic Food Consumption in Shanghai, China 3. Exchange Rate and Price: A Granger Causality Test of Consumer Price Index in China 4. Cultures as determinants of innovation - an evidence from European context 5. Determinants of Student-Lecturer Relationship and its Outcomes 6. The Effects of Macroeconomic Factors on Stock Return of Energy Sector in Shanghai Stock Market 7. Developing and testing relationship quality model: the context of undergraduate business programs in Thailand
